Mothercare & Early Learning Center Shoot

This beautiful children’s fashion shoot was shot by Ian Boddy for Mothercare and Early Learning Center on location in Cape Town, using the cutest and most talented kiddy models in Cape Town. The casting calls went out and we ended up seeing around 500 models of which the best were chosen to take part in this annual shoot for the ELC and Mothercare catalogues.

Ian Boddy also recently directed the Kids Back to School TVC for Woolworths, South Africa. See the Woolworths Back to School TVC and the Behind the Scences video below.

Cape Town, South Africa
Photographer: Ian Boddy
Agency: Thornycroft Bell